These outdoor advertisements were introduced in Seongsu-dong, a highly fashionable area in Seoul. The trick art billboards were devised by harnessing the foldable capabilities of the new Galaxy. By collaborating with BTS, we developed vibrant and whimsical outdoor advertisements featuring hand-drawn typography and illustrations.
Samsung Galaxy
Z Flip 5 & Z Fold 5
OOH
Year: 2023
Role: Art Director Intern
